Toyota

Toyota’s Ted Ogawa: Stretch life cycles to improve affordability

Toyota Motor North America CEO Ted Ogawa
Toyota Motor North America CEO Ted Ogawa: "Even though EV demand is much slower than the regulation levels, and much slower than we expected. But even so, demand exists, and it is growing because of the variety of powertrain options we offer." (TOYOTA)
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By:
Larry P. Vellequette
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By:
Jamie Butters
May 21, 2025 01:49 PM

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Toyota
Toyota’s Ted Ogawa: Stretch life cycles to improve affordability

In an exclusive interview, Toyota Motor North America CEO Ted Ogawa said that affordability can be helped by stretching some vehicle life cycles.

LP
By:
Larry P. Vellequette
|
JB
By:
Jamie Butters
Toyota’s Ted Ogawa: Stretch life cycles to improve affordability
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